Memory Cloud
Memory Cloud is based on smoke signals, one of the oldest forms of visual communication dating back over 5,000 years. Created by Minimaforms, an experiential architecture and design team, Memory Cloud transformed London’s Trafalgar Square into an ambient and responsive environment by provoking an ancient form of communication and using it to facilitate a modern adaptation. The project explores the dynamic and spatial abilities of both smoke and light through public text messages. Participants are free to communicate a public message by sending a text to one of two smoke signals. These messages can be sent from remote locations and displayed for the audience that is present. The fluid messages of light and smoke allow the audience to walk-through the words and interact with their entire body.


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